The speed with which Web 2.0 came into full-blown existence is in large part the reason this latest consumer-focused media revolution has come into being free of the expected restraining forces – normally offered by order-injecting referee institutions. Hence, not only must Web 2.0 content be largely user-generated, so too the means of protecting truth and reputations.

Today’s Web 2.0 landscape and culture looks familiar, as a musician retells the story of how MP3.com failed. Miserably so.